Contact A one-person digital agency
I’m Tommy, a designer in Harderwijk. I help businesses across the Netherlands with clear websites, usable software, and practical AI.
Explore what I doIt all starts with a little clarity
01 /How I can help
Start with what’s getting in the way.
Then we can make the next step easier.
01 Websites
Good at what you do. A website that doesn’t quite show it?
Let’s make what you offer easy to understand, easy to find, and easy to say yes to. Clear words. Thoughtful design. A website you’ll want to show people.
Less “where do I click?”
Explore website design02 Software UX
Your software works. But using it feels like work, too.
I untangle confusing screens and inconsistent flows. So your customers can get on with what they came to do, without a support ticket along the way.
Make the next step obvious.
Explore software UX03 Practical AI
Plenty of AI talk. Still wondering what it means for you?
We start with your day-to-day work, not the latest shiny tool. I help you find where AI is useful, understand the trade-offs, and put it to work.
A little less busywork.
Explore practical AI02 /Selected work
Brand strategy · Web design
A creative business. A website with the same spark.
Brand strategy and web design for Sprankl Reclame: connecting their creative positioning with clear content, expressive design, and team photography.
Brand strategy · Landing page
A clearer route to the space you need.
Tommy’s brand strategy and landing-page design for BOX Harderwijk, with customer-focused messaging and a clear route towards booking.
Design system · Accessibility
A shared foundation for complex public services.
A design system for Belgium’s Immigration Office, with 180+ reusable components supporting clearer, more accessible workflows across 10+ projects.
Software UX · Component library
Separate applications. One connected experience.
Connecting separate applications through shared navigation, a component library, and clear documentation for a more consistent customer experience.
03 /The flight plan
No disappearing acts. No big reveal you didn’t ask for.
Just you and me, figuring it out together.
First, we talk. What’s working? What’s getting in the way? We find the real problem before reaching for a solution.
Start with the right questions.
I turn what we’ve learned into something you can see and try. You look over my shoulder. We shape it together until it clicks.
A little back and forth.
We build, test, and send it out into the world. Then I show you the ropes, so you feel comfortable taking it from here.
Ready for the real world.
04 / The person behind the plane
Hi, I’m Tommy. Designer, curious problem-solver, and the person you’ll actually talk to.
By day, I design software for a large company. Paper Plane is where I bring that experience to your business, with the care and personal attention of a one-person agency.
I like asking why. I like making complicated things feel obvious. And I think the best work starts with an honest conversation. Preferably over coffee.
More about me05 /Fair questions
Yep. You talk directly to the person doing the thinking and designing. For complex development, I work with developers I trust. I’ll always be clear about who’s involved.
It depends on what we’re solving. We start with a free discovery call, then I put together a clear proposal. You’ll know what’s included and what it costs before we begin.
Yes. For website projects, we agree on how you want to manage your content and build that into the handover. I’ll show you how it works, so small updates don’t have to become a whole project.
Tell me what’s on your mind.
We’ll figure out the next step together.
