Selected work BOX Harderwijk
A clearer route to the space you need.
People looking for storage have a practical problem: they need somewhere for their things. My contribution to BOX Harderwijk focused on positioning and a landing page that makes the offer and next booking step clear.
At a glance
- Context
- Self-storage in Harderwijk
- My contribution
- Brand strategy and landing-page design
- Delivered scope
- Customer-focused messaging, page hierarchy, and a prominent booking action
01 / The challenge
Start with the person who needs more space.
Self-storage is a practical service. A visitor arrives with things to store and needs to understand whether the offer fits. The website’s job is to help that person make sense of the service and see how to take the next step.
For BOX Harderwijk, I focused on that task as the starting point for the positioning and landing page. Broad claims about being the best provider would leave the visitor to work out the relevance. The page needed to make that connection directly, through a clear message about getting storage.
02 / My contribution
The thinking behind the work.
Talk about the task in familiar words.
The messaging puts the customer’s need at the centre: finding space for their belongings. My contribution was to translate the offer into language that is easy to understand at a glance. That gives the visitor a practical starting point for deciding whether to explore further.
Give the next step a clear place.
The booking action is a prominent part of the page. It connects the explanation of the service with something the visitor can do next. The design makes this route visible alongside the offer, so the visitor has both the context and the action in front of them.
Make the hierarchy support the decision.
The page’s hierarchy brings the storage message and booking route forward. The screenshot shows that relationship in the design: the service is introduced clearly, with a visible next step. Keeping those elements connected was central to the landing-page contribution.
03 / What it delivered
An offer people can understand and act on.
The work brought together positioning, customer-focused language, and a landing-page design with a clear booking route. It is an example of how I approach a service website: start with what the visitor needs to get done, explain the offer in those terms, and give the next step a place in the design.
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