Start with the problem.
Find a way forward.

Whether it’s a clearer website, smoother software, or a useful piece of AI, it starts with the problem your business is trying to solve.

Pick the problem.
Then shape the answer.

One focused route at a time. No extra digital baggage.

01 Websites

Make your value easy to see. Make the next step easy to take.

I bring positioning, structure, words, and responsive design into one clear journey. Visitors should recognise themselves, understand the offer, and know what to do next. You get a site that is straightforward to live with.

  • Positioning and page structure
  • Content and copy direction
  • Responsive design and build
Website design: scope and approach

02 Software UX

Turn capable software into something people can use with confidence.

I map the route through a product, simplify the places where people hesitate, and turn that thinking into interfaces teams can build with confidence. As the product grows, a shared design system keeps the experience coherent.

  • User journeys and flows
  • Prototypes and interface design
  • Design systems and handover
Software UX: scope and approach

03 Practical AI

Find the places where AI can genuinely earn its keep.

I start with repetitive or slow work, then shape the smallest useful AI-assisted step around it. Prototypes make the idea tangible early, while accuracy, privacy, and human judgement stay part of the design.

  • Workflow opportunity mapping
  • Prioritised use cases and prototypes
  • Human review, privacy, and guardrails
Talk through an AI opportunity

A plan. Some folds.
And we’re off.

No disappearing acts. No big reveal you didn’t ask for.
Just you and me, figuring it out together.

01Discover.

First, we talk. What’s working? What’s getting in the way? We find the real problem before reaching for a solution.

Start with the right questions.

02Fold.

I turn what we’ve learned into something you can see and try. You look over my shoulder. We shape it together until it clicks.

A little back and forth.

03Launch.

We build, test, and send it out into the world. Then I show you the ropes, so you feel comfortable taking it from here.

Ready for the real world.

A few projects.
And how I helped.

Sprankl Reclame homepage with a purple introduction, team photography, and overlapping panels.

Sprankl Reclame, view case

Brand strategy · Web design

A creative business. A website with the same spark.

Brand strategy and web design for Sprankl Reclame: connecting their creative positioning with clear content, expressive design, and team photography.

BOX Harderwijk self-storage homepage with its storage offer and a prominent booking action.

BOX Harderwijk, view case

Brand strategy · Landing page

A clearer route to the space you need.

Tommy’s brand strategy and landing-page design for BOX Harderwijk, with customer-focused messaging and a clear route towards booking.

Immigration Office application showing request filters, status information, and case navigation.

IBZ, view case

Design system · Accessibility

A shared foundation for complex public services.

A design system for Belgium’s Immigration Office, with 180+ reusable components supporting clearer, more accessible workflows across 10+ projects.

Telenet Business SIM setup and management screens presented with shared navigation.

Telenet Business, view case

Software UX · Component library

Separate applications. One connected experience.

Connecting separate applications through shared navigation, a component library, and clear documentation for a more consistent customer experience.

Explore all cases

Have something in mind?
Let’s talk.

Tell me what’s on your mind.
We’ll figure out the next step together.

Ready to say hi?