Selected work Sprankl Reclame
A creative business. A website with the same spark.
Sprankl helps brands become visible. I contributed brand strategy and web design to bring that same energy into their own website: expressive, personal, and clear about what they do.
At a glance
- Context
- A creative business helping brands stand out
- My contribution
- Brand strategy and web design
- Delivered scope
- A website direction shaped around creativity, quality, and personal attention
01 / The challenge
Make the business feel like the people behind it.
Sprankl’s work is about making brands visible. Creativity, quality, and personal attention are central to that offer. Their own website needed to communicate those qualities too, giving a prospective customer a sense of the business before a conversation even begins.
The challenge was to bring personality and clarity together. A colourful page can catch someone’s eye, but the introduction still needs to explain what the company does. I approached the website as an expression of Sprankl’s positioning, with the message and visual direction working together.
02 / My contribution
The thinking behind the work.
Let the positioning lead the design.
My contribution connected brand strategy with the website’s presentation. Helping brands become visible gave the introduction a clear subject. It also gave the design a reason to be expressive: standing out belongs to the business itself, rather than being a decorative extra.
Give their creativity room to show.
Strong colour and an overlapping composition bring energy to the opening screen. In the example above, the purple background creates a distinct setting for the headline and supporting panels. The visual character carries some of the introduction, while the words keep the offer understandable.
Keep the people in the picture.
Personal attention is easier to communicate when there are actual people on the page. Team photography gives the visitor a first impression of who they might work with. Alongside the bold visual treatment, it keeps the website connected to the human side of Sprankl’s offer.
03 / What it delivered
A website direction with a recognisable personality.
The work brought Sprankl’s positioning into its website through language, colour, composition, and photography. The result shown here is a concrete expression of the business: a creative team with an equally expressive introduction. It demonstrates my contribution to connecting what a company stands for with how it presents itself online.
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